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What is the purpose of a marketing channel? It makes possible the flow of products and services from a producer, through intermediaries, to a buyer. Manufacturers often use intermediaries to. One of the primary purposes of a marketing channel is to extend a company’s market reach. Through a network of intermediaries such as wholesalers, retailers, distributors,. Test your knowledge on marketing channels with these flashcards from mkt 230, chapter 15. Learn about the roles of intermediaries and the flow of products from producers to buyers. A marketing channel consists of all activities involved in sourcing and procurement, conversion, and all logistics management activities. A marketing channel is made up of all the businesses. What is the purpose of a marketing channel? It makes possible the flow of products and services from a producer, through intermediaries, to a buyer. Each intermediary in the marketing. The purpose of a marketing channel is to facilitate the flow of products and services from a producer to the end consumer. It involves coordinating various intermediaries. What is the purpose of a marketing channel? The purpose of a marketing channel is to facilitate the flow of products and services from a producer, through intermediaries, to a buyer. This process is crucial for the distribution and. The purpose of a marketing channel is to make products available at the right time at the right place in the right quantities. Place utility is created by the customer having access to the. What is the purpose of a marketing channel? It directs the flow of all of a firm's promotional efforts so.